What is SEO?

Search engine optimisation is the science of increasing your websites organic traffic through optimising your digital property from both a technical (coding) perspective and content. Your digital properties, be it your website, your social media accounts or your VOD accounts such as YouTube require Search engine optimisation (SEO). As consumer habits have drastically shifted towards shopping online, the need for SEO for businesses has increased drastically.

How do search engines, index information (your webpages) on the internet, and suggest them based on user queries? What keywords or phrases do consumers use when they are enquiring about a specific topic? What is the most useful information for them? In order to succeed in SEO both these aspects need to be considered in depth. Most of the misconceptions and misinformation regarding business websites revolve around the complexity and price of setting up and managing a website. However, setting up a website is today easier than ever before.

Why SEO matters? Your brands visibility on the internet is determined to a large extent by the ranking of your digital properties, such as your website and Instagram account on search engines. The most used search engine in 2021 is Google with a plus 90% market share. Google’s E-A-T which stands for expertise, authoritativeness, and trustworthiness is one of the major standards that we must take into consideration when planning content creation for SEO purposes. However, it is important to note that E-A-T and for that matter SEO in general, takes time to acquire, remember it is a marathon, not a sprint.

Where should you start your SEO journey? To start working on your websites SEO might seem like a daunting task at first, however, once the value of SEO for your business has been fully clarified to stakeholders, it becomes clear that the time and investment required for SEO are business necessities of the digital age.

There are two paths you can take for your website's SEO: Hire a SEO specialist who can use SEO best practices to overtime increase your sites ranking on Google and other search engines. Outsource to one of many SEO agencies like JADEX Design, who can offer you a variety of SEO services such as on page optimisation, analytics and content creation.