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Options for starting your own business website

There are multiple platforms that allow you to create your own basic website for free and without any coding knowledge. There are also hundreds of professional web design companies who specialise in creating unique, creative and high-quality websites for businesses, websites that are considered an essential customer facing asset for businesses small and large.

Potential customers find your through your website. How do customers find out about your brand? How do they learn about what your business represents? How do they discover the products and services you have on offer, and what sets your products and services apart from others? How do you reach the widest possible audience at the lowest cost possible? The answer is through having a web presence, in particular a website.

According to ONS (UK’s Office for national Statistics) 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019 and almost all adults aged 16 to 44 years in the UK were recent internet users (99%).

Your customers before buying your products or using your services, will want to find you on the internet, and learn about your products and services. Therefore, it is essential for your business to have its own website, so that you your customers can find your products and so that you can tell your customers about your business, your products and services, and why they should buy from you rather than your competitors. You want to control the message that your potential customers receive about you and have a voice in the conversation around your products, rather than allowing third party sources to be the only source of information about your business, products and services.

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Utilise the power of SEO optimization and Digital marketing to drive sales. Having your own website enables you to organically rank up in Google search through search engine optimisation so that your potential customers can find your business and products for free. Further, having your own business website allows you to use the power of Digital marketing in order to increase traffic and sales.